Dear Students,

We have already discussed in class the influences of World War I on fashion. I will be writing the salient points here so that you can go through these before your exams. It might also benefit other NIFT students and any other students or fashion history enthusiasts.

To begin with - First world war also know as the “GREAT WAR” lasted from 1914 -1918. 

1. Women were now freed from the norms of the couturier and were free to design their wardrobes. 
2. The recruitment of women for war - in factories and for nursing etc., spurred new demands in fashion. 
3. The middle class women replaced their absent husbands and relatives in trade and industry. 
4. Society life was almost suspended (more of mourning took over). Gone were the days of luxury and fancy tea parties.

This was a whole new beginning for women. This was a strong reason for women to change what they wore and more importantly to change the idea of what clothing should be. It became more practical and less fussy. The middle class influence became weaker, and thus the recently gone by 'Edwardian Era' suddenly became a bygone age, a time to remember fondly but not to embrace. The role of women in societies increased.

1. Women discarded elaborate ornate toilettes for simpler styles
2. Shortening of skirts for easy movement and practicality.
3. Adoption of silk stockings as a symbol of luxury.
4. low cut shoes
5. Simpler undergarments - A new garment called brassier was introduced and gone were the elaborate corsets. An undergarment called 'Cami-knickers' became popular as skirts grew shorter. 
6. Simpler hats and hairstyles.
7. Designers - Paul Poiret and Fortuny (read up more)

Changes in Women's wear as a result of World War I

Tailored suits - distinctively military look for women became popular